a few things I’ve made
I design complex products, from new ideas to platform-scale redesigns.
Thirteen years connecting product decisions to revenue, solving organizational problems, and building the teams that build the product.
Selected work.
Designing a Human-AI Brand Team
Built a team of 3 humans and 4 AI agents to run brand strategy and open the India market. They work as one system.
Four Products Into One Voice AI Platform
Merged four separate products into one voice AI platform. Redesigned the workflow builder around prompts and built the trust model for enterprise buyers.
Contact Center: From Market Gap to Launch in Six Months
Found the gap between old call centers and modern helpdesks. User research shaped the direction and opened up a bigger market.
Console Redesign to 70% Adoption in Three Months
Created the design system and restructured the product. Separated billing from security, and grew the design team from 1 to 7.
Enterprise Packaging That Added $3.6M ARR
Designed single sign-on, role-based access, and usage reporting so Fortune 500 companies could actually buy the product. Migrated 22,000 users into managed accounts.