Hi, I’m Disha

Director · Brand and Design · Plivo

A decade designing products developers adopt and enterprises buy.

Thirteen years in B2B. I designed a voice AI platform for enterprise buyers, built features that added $3.6M in annual revenue, and now lead product design and brand at Plivo.

Read the writing See the case studies
Disha Sahdev in front of Mehrangarh Fort, Jodhpur
Approach

Humans and AI agents, one team.

Humans own strategy and judgment. Agents own throughput and consistency. I run a hybrid brand team at Plivo. The brief is the interface; nothing ships without human review.

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People strategy & judgment

  • Creative direction
  • Visual strategy
  • Positioning research
the brief is the interface

AI agents throughput & consistency

  • Research
  • Positioning
  • Content
  • Partnerships
Track record

Foundations that held.

Infrastructure companies scale on design foundations. These are mine, and what got built on top of them.

  1. 2017

    Enterprise controls

    BrowserStack

    What I built
    The enterprise controls, SSO, team management, usage reporting, that made IT comfortable saying yes.
    What held
    22,000 seats migrated onto it without losing a session of test history.

    Added $3.6M ARR to revenue.
  2. 2019

    Design system

    Plivo

    What I built
    Plivo’s first design system, the shared component base every product team built from.
    What held
    It carried every Plivo product for years, then I led the migration off it when we consolidated the platform. Built to serve, retired on purpose.

    Reached 70% adoption within three months.
  3. 2021

    Contact center, 0 → 1

    Plivo

    What I built
    A new contact center product from scratch, shaped by research into role architecture and inbound workflows.
    What held
    Its role architecture and inbound workflows became the core of the Voice AI platform.

    A 0 to 1 product, foundational to today’s platform.
  4. 2020–2025

    Platform consolidation

    Plivo

    What I built
    Four separate products merged into one Voice AI platform with a prompt-based workflow builder.
    What held
    The Voice AI platform, the company’s defining bet, ships on the unified foundation today, with enterprise customers ahead of public launch.

    A strategic decision to consolidate products into one unified experience.
2024–2026

What I built: a design team, from the first hire to seven.

What it shipped: after I moved into leadership and the original team moved on, an agentic-first console for the merged platform. The capability I built the team for kept shipping without me. That’s the part I’m proudest of.

The full path, including early career, lives on the About page.

Writing

Thinking out loud.

currently thinking

What does community come back to mean in a world running on AI agents?

Not a space where you show up with an agenda. A space where you discover what you want, slowly, and find like-minded people doing the same. Nurture as a counterweight in a world that keeps tipping into agents.

The Invisible Shift

All writing

  1. Invisible Shift · Part one

    Designing Beyond the Glass

    When the screen stops being the product.

    9 min read

  2. Invisible Shift · Part two

    Designing the Handshake

    Five patterns for trust between humans and their agents.

    10 min read

  3. Invisible Shift · Part three

    The Expanding Designer

    New skills, same empathy. What the role is becoming.

    10 min read

let’s talk

What’s on your mind?

Tell me what you’re working on. I’d love to hear about it.

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