Platform consolidation and voice AI
Workflow building and testing fell from roughly one week to under one hour with Vibe Agent, helping customers and Plivo’s engineers prepare agents for enterprise trials faster.
View case study →Hi, I’m Disha.
I bring clarity to complex products, from strategy to the details that ship.
DIRECTOR, DESIGN & BRAND STRATEGY · PLIVO
I work where customer needs, technology and business priorities pull in different directions. Untangling that tension, challenging assumptions and giving teams a clear direction is where I do my best work.
For more than 13 years, I’ve shaped B2B platforms, enterprise experiences and AI workflows. At Plivo, I built the design function, grew a team of up to 10 and partnered with the CEO on AI product strategy.
Selected work
What changed, and why it mattered.
BrowserStack enterprise expansion
The 2017 Enterprise launch added $3.6M in ARR within six months through new accounts and expansion, supported by account controls, pricing and migration designed together.
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Plivo console redesign and building the design function
Within three months, 70% of customers had switched to the new console and stayed, following a redesign built on shared navigation and a reusable design system.
View case study →Writing
Thinking out loud.
The Interface Before the Agent
What could the product learn from the specialist who helps customers set it up?
5 min readDesigning Beyond the Glass
Designing for the agent doing the work and the person responsible for the outcome.
8 min readDesigning the Handshake
Five practical patterns for building trust between humans and the agents that act on their behalf.
10 min readThe Expanding Designer
Where data, behaviour and language fit into a designer’s work.
9 min readContact
Let’s talk about what you’re building.
Whether you’re growing a design team or working through a difficult product challenge, I’d love to connect.
Reach out on LinkedIn →talk soon, D.