the whole story
Resume
Design and product leader with 13+ years across consumer products and enterprise software. Joined Plivo as its first in-house designer and built a design function spanning product and marketing. Partnered with the CEO on AI product strategy and now also lead brand strategy and positioning. Happiest turning complex technical products into something people understand and want to use.
Where I have worked.
Director, Design & Brand Strategy
September 2025 to Present- Lead brand strategy and positioning for Plivo’s expansion into voice AI, defining the product’s narrative for customers and partners. Built a hybrid team of three people and four AI agents covering positioning, content, events, partnerships and research.
- Drive Plivo’s voice AI product direction by translating market insights into feature priorities and shaping final designs through launch.
- Built Plivo’s partnership programme end to end, securing 11 live partnerships in four months offering product credits and contributing to a 30% increase in the sign-up pipeline.
- Generated approximately $250K in potential annual contract value within a single quarter through curated paid-entry events. Built Plivo’s India Voice AI presence from zero in under four months, owning branding, messaging, event experience, evaluation and budget.
Associate Director, Design
August 2020 to September 2025- Led design strategy for consolidating four communication products into a shared platform, partnering with the CEO on AI product direction and aligning product and engineering teams around delivery.
- Reduced AI workflow building and testing from roughly one week to under one hour through Vibe Agent, helping customers and FDEs prepare agents for enterprise trials faster.
- Shipped three AI-powered communication channels during early AI adoption, establishing the technical and experience patterns the product continues to build on.
- Built and managed a design team of up to 10 across product and marketing design. Developed early-career designers into mid-level roles and supported mid-level designers in advancing to senior positions.
Senior Product Designer
July 2018 to August 2020- Redesigned Plivo’s developer console as its first in-house designer, creating a reusable design system across five product areas. Within three months, 70% of customers had switched to the new view and stayed.
Product Designer
2016 to 2018- Led design for BrowserStack’s 2017 Enterprise edition, introducing single sign-on, account controls and usage reporting. The launch added $3.6M in ARR within six months through new accounts and expansion.
- Designed the product and communication experience for migrating 22,000 seats into governed enterprise accounts across three pricing versions, with approximately 0.01% of 16,900 customers reporting a lack of clarity.
Senior UI/UX Designer
Sept 2015 to July 2016- Sole designer: restructured design-to-QA processes, ran user research, shipped monetization features and product facelift across Android and iOS.
Web and Visual Designer
Oct 2013 to Sept 2015- Delivered responsive web, social, game design, and photography direction for Titan, Kingfisher, Mahindra e2o, and other brands.
What I bring.
The things I have done repeatedly, across companies, at increasing scale.
Where it started.
My foundation in visual storytelling and communication design.
Bachelor of Design, Communication Design
Symbiosis Institute of Design, Pune