the whole story
Resume
Director of Design & Brand with 13 years scaling B2B products in engineering-first, AI-led companies.
Experience
Where I’ve worked.
Twelve years across visual storytelling, B2B platforms, and AI-first product strategy.
Plivo Bangalore
Director of Design & Brand
2025 — Present- Strategic partner to the CEO on AI product development and company positioning
- Built and led a hybrid team of 3 humans and 4 AI agents for brand strategy
Associate Director, Design
2021 — 2025- Led consolidation of three communication products into a unified AI platform
- Grew the design team from 1 to 7 across product, visual, and front-end
Senior Product Designer
2018 — 2021- Redesigned the entire developer console and built the design system from scratch
- Drove 70% voluntary adoption in three months by separating finance from security, centralising phone-number management, and unifying patterns across five product areas
BrowserStack Mumbai
Product Designer
2016 — 2018- Partnered with the CEO to redesign enterprise packaging and pricing strategy
- Designed SSO, user management, usage reporting, and migration for 22,000 customers
- Added $3.6M to annual recurring revenue within six months of launch
TrulyMadly Delhi
Senior UI/UX Designer
2015 — 2016- Sole designer rebuilding internal processes and shipping monetization features
- Led user research across both iOS and Android
22 Feet Tribal Worldwide Bangalore
Web and Visual Designer
2013 — 2015- Designed for brands including Titan, Kingfisher, and Mahindra
- Worked across web, social, and print: a deep education in visual storytelling
Strengths
What I bring.
The things I’ve done repeatedly, across companies, at increasing scale.
Education
Where it started.
Where the visual storytelling habit started, before the B2B detour.
Bachelor of Design, Communication Design
Symbiosis Institute of Design, Pune